FoxTale gains status for bestsellers’ book tours
by Rebecca Johnston
January 30, 2014 07:05 PM | 2374 views | 0 0 comments | 34 34 recommendations | email to a friend | print
New York Times bestseller Sarah Addison Allen will be signing copies of her latest book, ‘Lost Lake,’ on Tuesday at 6 p.m. at FoxTale book store in Woodstock. FoxTale Book Shoppe, known for its great events and book signings, has become a major stop on book tours for best-selling authors and a hub for readers searching for a good book. <br> Special to the Cherokee Tribune
New York Times bestseller Sarah Addison Allen will be signing copies of her latest book, ‘Lost Lake,’ on Tuesday at 6 p.m. at FoxTale book store in Woodstock. FoxTale Book Shoppe, known for its great events and book signings, has become a major stop on book tours for best-selling authors and a hub for readers searching for a good book.
Special to the Cherokee Tribune
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Sarah Addison Allen
Sarah Addison Allen
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FoxTale Book Shoppe was named best in Atlanta in December. The popular bookstore is owned by Karen Schwettman, Jackie Tanase and Ellen Hodgkin Ward, left.
FoxTale Book Shoppe was named best in Atlanta in December. The popular bookstore is owned by Karen Schwettman, Jackie Tanase and Ellen Hodgkin Ward, left.
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WOODSTOCK — A downtown Woodstock book shop has now captured the title of best bookstore in Atlanta.

FoxTale Book Shoppe, known for its great events and book signings, has become a major stop on book tours for best-selling authors and a hub for readers searching for a good book.

The store owned by Karen Schwettman, Jackie Tanase and Ellen Ward, captured the title from Atlanta magazine in December.

For those who want to get in on the fun, New York Times bestseller Sarah Addison Allen will be at FoxTale on Tuesday at 6:30 p.m. for a signing of her latest book, “Lost Lake.”

Allen’s “Garden Spells” was a popular bestseller and now the latest from the respected author from North Carolina promises to be just as wonderful with a story of old and new loves and the power of connections.

“This is her first time to visit FoxTale,” Ward said. “She has been on hiatus because of breast cancer, and this is her re-entry back into the literary world.”

Ward said the shop, which has been in business for six years, is able to attract high caliber and heavily in demand authors such as Allen because of the success of past events at the shop.

“It is just a momentum that has built through the years. We always been events driven - it was part of our business model from the beginning,” Ward said. “Through the years, authors have gotten such good response in Woodstock. Publishers and authors talk among themselves. And they keep coming where they know they can sell books and have a good crowd.”

Ward said that while many in attendance at FoxTale events come from the local area, many more travel from the metro area and even states bordering Georgia, such as Alabama.

“We definitely have a good base in Cherokee County, but depending on the author, a lot of times we have people even from other states,” she said.

Ward said Mary Kay Andrews landed on the New York Times Bestseller List after a huge launch party by the bookstore and by year’s end, FoxTale had sold close to 1,000 copies of her 2013 titles.

Susan Gregg Gilmore, Lisa Patton, Dorothea Benton Frank and Tom Franklin were all part of FoxTale’s luncheon series. They were a big draw among patrons who enjoy a great meal while listening to their favorite authors, she said.

Bestselling author Jennifer L. Armentrout was a big hit with more than 500 books sold, many of which were mailed to fans around the country.

James and Kimberly Dean, whose “Pete the Cat books” are regularly read at FoxTale’s weekly story time, made the store and one local school their only Georgia stops, and more than 400 books were sold.

Other notable author events in 2013 included the Rev. Joel Osteen, Chef Jamie Deen, Newt and Callista Gingrich, Karen White, Mary Alice Monroe, Amy Tan, Temple Grandin, Jefferson Bass, Nick Bruel, Patti Callahan Henry, Erika Robuck, Claire Cook, Ricky Skaggs, Nancy Tillman and Wendy Wax.

In previous years, Buddy “The-Cake-Boss” Valastro, Rick Bragg, Andre Dubus III, Adriana Trigiani, and Dog The Bounty Hunter have visited the store.

Author Susan Mallory will be at the store March 1, and she usually draws from multi-state groups, Ward said.

Ward said the bookshop had its best year in 2013 and is looking to the future in Woodstock.

“We are not going anywhere. We just signed a new lease and have big plans for this year. We have one week where we have six events,” she said. “The publishers are contacting us now and we had our strongest year last year.”

FoxTale Book Shoppe is located at 105 East Main Street in Woodstock. For more information, call (770) 516-9989.

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