Becky Babcock, CEO and founder of the new Path & Post team, said real estate is about more than just buying and selling houses — it’s about helping people through life transitions and understanding their unique story, hopes, fears and dreams.
“The payback that’s not measurable in terms of dollars and cents is that it’s meaningful work. To help people find where they’re going to live, where they’re going to make memories and make their life story, to be a part of that is just a really awesome experience,” Babcock said.
Although the Path & Post name is new, Babcock’s real estate team has been around for more than a decade, she said.
Serving communities in Cherokee, Cobb, north
Fulton and other north metro Atlanta areas, the Path & Post team does between $25 to $45 million in annual sales, Babcock said.
The team, made up of ERA Sunrise Realty agents in Canton, has been named No. 1 for residential sales in Cherokee County for seven consecutive years by the Cherokee Association of Realtors and Babcock is ranked 4th in the U.S. among all ERA agents.
Babcock has been with ERA Sunrise Realty for almost 11 years, and said that Path & Post is “a brand within the brand.”
“It’s not as typical for a strong real estate team to co-brand with a strong international brand, but ERA is one of the most innovative, flexible and cutting-edge franchises in the world, and they are very accommodating and open to working with teams like mine,” she said. “So I can grow my business within their business.”
With eight agents and four support staff, Babcock said the Path & Post team represents a wide range of experience. Her agents range from people in their 20s to people in their 70s.
Babcock said the core values of her team are “respect, unity and the Golden Rule plus.”
“Everyone knows the Golden Rule, but we believe in doing good things for others without the expectation of getting anything in return, that’s why we call it the Golden Rule plus,” Babcock said. “We try to show that through our actions.”
Previously known as The Becky Babcock Team, Babcock said she started to think about rebranding years ago because her team was about way more than just her.
“I feel like we’re put on a path to serve a purpose, I feel like we walk a path with our clients, and I really love that word,” Babcock said. “A post is a strong, solid piece of architecture, it’s also a real estate post that you put a sign on, and now people post on Facebook and the Internet. The brand is about a promise and an expectation, and the words are there to represent that promise and expectation.”
With the new brand came a new website, and Babcock said she’s gotten “incredible” feedback since the launch, with more than 3,000 visitors a month.
The website features three unique search options, and one allows visitors to search for house listings using a Google Maps view.
“People really want to be in control of their own search, and with our new website, they are in the driver’s seat,” Babcock said. “We also have a mobile site, so people can pull up to any house, anywhere in metro Atlanta, not just my listings, and with one click they can see a full visual tour of all the photos and all the details, and with one button they can call and set up a showing.”
The website also has community videos “so people can get a flavor of what the community is like before moving,” Babcock said.
Babcock said people look to real estate agents for information, not to just buy or sell a home, and that’s what she hopes to provide through the new website.
Babcock said the Path & Post team focuses on individual life paths, and the goal is to help people along their way. Babcock said that each person needs a real estate agent for a different reason, and her team’s goal is to help each client make the right choice.
“The life transitions that people are going through have ranged from the death of a child, spouse or parent, or a diagnosis of a life threatening or terminal illness, to, on the flip side, babies being born or adopted, people getting married or starting a new life with a partner; there are a lot of different reasons people may need a new home,” Babcock said. “Sometimes I recommend that people don’t sell their house, which is kind of odd because that’s what I’m in the business to do.”
Babcock has lived in Cherokee County for the past 15 years, including in Woodstock and Waleska. Now she lives in Canton with her husband, David Babcock.
Babcock said she got into real estate after she and her husband, purchased their first home.
“When I was 19 years old and got married, I didn’t want to live in an apartment. So, we bought a house in Marietta, and it was in such bad shape the city of Marietta had condemned it and we could not move into it, we had to fix it up before we could move in,” Babcock said. “That was such a fun and cool experience as a 19-year-old that I decided, during the course of college majoring in business, to go into real estate.”
Babcock said she believes real estate is her calling.
“I’ve always felt like, to whom much is given, much is expected. I have been very blessed in my life and in my business and if I can share part of what I have with others, I think that’s what we’re called to do,” she said.
She recalled an experience years ago when she was contacted by a family in a dire situation. Babcock said she didn’t take commission for selling the house because it was more important to help the family.
“A young man had a car wreck and was paralyzed, and I think I was put in their path for a purpose, to help them make that sale go through. They were going to probably lose their house to foreclosure,” Babcock said. “I feel like I was put in that path to help facilitate that, and it’s paid forward many times over and helped bless my business.”
For more information, visit the Path & Post website at www.PathPost.com.