Brooklynns, a women’s clothing store in Woodstock, teamed up with Smallcakes Cupcakery in Towne Lake, and the two stores will donate a portion of their proceeds today to the Lucy Boettcher Memorial Fund to help the family pay funeral costs.
Boettcher was a model for Brooklynns and store owner Jodi Tibereo said the 18-year-old from Woodstock was a “ray of sunshine.”
“Lucy modeled for me for a while,” Tibereo said Friday. “She’s just an amazing girl. This is the type of kid everybody loves. We all loved her and adored her.”
Boettcher died Tuesday night in Dunwoody, after the SUV she was riding in to Stone Mountain overturned on Interstate 285. Darius Valcarcel, 22, a 2010 Etowah graduate, also died in the wreck, police said.
Tibereo said everyone at the store wanted to do something for Boettcher’s family to show how much they loved Lucy.
Brooklynns, at 500 Chambers St., is open 10 a.m. to 9 p.m. today, and will have a booth at the Woodstock Wing and Rock Festival, weather permitting.
Tibereo said when she heard about the teen’s death, she thought about not participating in the festival, but she decided the day’s sales could benefit the family.
“We really want her family to know how important she was to us,” Tibereo said. “The money is going to be for them.”
Brooklynns announced the fundraiser Friday morning, and Smallcakes, at 2035 Towne Lake Parkway, joined the cause later in the afternoon, saying it would also donate a portion of its proceeds today to Lucy’s fund.
The fund was started by Bridget Baker, the owner of An Elegant Occasion, an event and wedding planning business where Boettcher worked for the last three months.
It began as an online fundraiser, and on Friday afternoon the memorial fund had raised more than $6,500 for the Boettcher family to help cover the high school senior’s funeral costs.
Baker said the reason the fundraiser had been successful so far was because of “the love of Lucy.”
“Anyone that knew her or met her knew that she was one of the most amazing people that graced this earth,” Baker said Friday. “I started the fund, and it just spread. People want to give.”
Tibereo and Baker said Rusty Boettcher, Lucy’s father, gave his blessing to the fundraiser.
“People love this girl; they want to help,” Tibereo said. “They want to feel like they’re doing something in her honor, because she really deserves it… There’s a lot of great kids out there, but this girl just had a really big impact on a lot of people.”
Baker said Boettcher was “not just my employee — she was like my little sister.”
“I think everyone felt that way about Lucy,” she said. “She was just so full of life and just loved by everybody. She was easy to love and easy to connect with.”
“Hardworking,” “kind,” “responsible,” “down-to-earth” and “giving” are some of the words Tibereo used to describe Boettcher.
“It’s just devastating what happened to her. We’re all crushed,” Tibereo said. “She was one of those types of kids who just had a really bright future ahead of her … I can’t believe she’s gone. I feel so sad for her family, and it’s just been a terrible week for everyone at the store.”
Donations to the Lucy Boettcher Memorial Fund can also be made online, by visiting the fundraiser website at https://fundly.com/lucy-boettcher-family.