Tonight, drivers and fans alike will descend upon the track again as the second half of the season begins. Dixie will be offering a full racing program, a demolition derby and an $800 Super Bomber championship.
Dixie spokeswoman Mia Swims-Green said the break was nice, but they are already working in earnest once again. The staff that handles ticket sales, marketing and scheduling plans six weeks ahead.
“We are already planning for the September events and August events,” Swims-Green said. “We are already getting ready. We are working on the ticket purchasing for the monster trucks on the website because that begins on Aug. 1. We are confirming the monster truck driver lineup, and then we can get an actual track configuration ready. We are already working on Lucas Oil and our Labor Day weekend, and Ray Cook. We touch on a lot of things all at once. We have to reach out at this time and go to the end of the year for preparation.”
Swims-Green remains committed to the belief that the weekly division championships and points title are what makes the track appealing to drivers around the Southeast.
“Our average car count is 111 race cars, and we have tracks all over the country ask how we keep that average,” Swims-Green said. “They are just amazed that we are able to continue that. We are also the only track in Georgia that continues to run Super Late Models every week. I believe it’s our point fund and the championship purses that encourage that.”
Drivers at the local level aren’t able to make a profit from racing. However, with incentives throughout the season and at the end of the
year, it encourages the drivers to keep their cars running at Dixie every Saturday.
The family atmosphere of the track also adds to the appeal for some.
“A lot of the guys like it because they can all be together and race as a family,” Swims-Green said. “Even if they don’t make money, it sort of pays for itself, or at least makes it worth it.”
Lake Model drivers also have the chance to race alongside several touring groups, such as the Lucas Oil or Ray Cook series.
“We try to give them a reason to keep it going,” Swims-Green said.
The gates will open today at 5 p.m., with racing slated for 7:30 p.m. Even with the demolition derby, tickets remain $12 for adult grandstand admission. Ages 9-17 are $6, with children 8 and under free.